Steve is the Founder & CEO of Rainbow, a new 'of mobile' augmented reality technology company founded in Marin County, CA on September 4, 2016. On December 11, 2016, General Store went live. On January 4, 2017 Rainbow announced Multiverse by Rainbow created by Terra Nova worlds builder software running on Binary System personal supercomputers.
FORMER VP SALES, ADOBE MARKETING CLOUD - MEDIA OPTIMIZER
Adobe is the global leader in digital marketing and digital media solutions. Adobe's second largest business, the Marketing Cloud recognized more than $1.4B in fiscal 2015 revenue.
Adobe's tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure and monetize their digital content across every channel and screen. Living in the cloud, our solutions provide the most holistic, enterprise-capable and innovation driven Marketing and Creative solutions in the marketplace: a one-stop partner for the CMO and her org.
My team and I partnered with and sell to C-Level at Top 50 performance advertisers and online retailers in the West region. As a media technology and online media sales professional within an industry-leading sales organization, I personally thrive on orchestrating and bringing to bear all of the resources at Adobe possible -- to uniquely 1) meet our customer's challenges, 2) deliver operational, workflow and media spend efficiencies, and 3) most importantly drive performance increases at scale -- to truly move the needle in growing and transforming their businesses.
FORMER GOOGLE ADVERTISER PLATFORMS / DOUBLECLICK SALES
At Google, I led western region new business development efforts on the Americas Platforms team, focused on the Retail and Financial Services verticals, and the agencies that serve them. I am passionate about the digital advertising industry, and deep networker and catalyst for change within it. Leader of and contributor to winning sales teams and business development functions from individual contributor to manager to director to VP roles (sales teams from 10 to 100) at leading sales organizations focused on 1) mobile first, mobile everything 2) digital advertising technology, management and optimization 4) analytics 3) search marketing 4) social networks/community 5) online publishing and 6) again mobile--mobile ad monetization and cross-device publishing
Specialties: agency relationships, asking, listening, customer satisfaction, customer needs, competition and market analysis, new product design, STRATEGIC PLATFORM SALES, cross-channel customer acquisition, paid search, bidding algos, natural search optimization, video, behavioral/re-targeting, analytics, social media, conversational marketing, INNOVATION, sales management, optimization, yield, performance, maximize, mobile, real time bidding, demand side platforms, auction mechanisms.